07 5 / 2012
Consumers Feel Left at the Social Media Altar - Fox Business

BusinessNewsDailyConsumers Feel Left at the Social Media Altar
Fox Business
The lack of marketer engagement to date may stem in part from marketers’ inability to demonstrate social media marketing ROI to the C-Suite, according to Lithium. Forty-two percent of marketers say they are very concerned about demonstrating the value …
Consumers Expect More Engagement from Brands Through Social Media, Lithium …EON: Enhanced Online News (press release)